About

Created and Inspired By

The internal struggle of our Founder, Monica Escobar Allen, who lives in the Williamsburg neighborhood of Brooklyn, in NYC.

This brand is for the rebels. The rebels who've lived in the city long enough to decide for themselves.

The strong-willed rebels who understand carrying their groceries ten blocks is also an opportunity to see if that new place on the corner has finally opened up. Because it’s got a nice backyard and they’ve been scoping it for months.

And the rebels who are suckers for grocery stores with parking lots and, also, kitchens with pantries. Who didn’t pretend moving to the suburbs was anything more than sweet surrender, swaddled by a California King.

There's no faking here. No forced flex. Just a point of view, for people who aren’t afraid to show theirs.

About Our Products

Designs are limited. Every product is produced at one of three facilities within the country when your order is placed. This process means you won't get it tomorrow, but it eliminates overproduction and the potential for more waste in landfills. So, wherever we live, it can be a little less cluttered.